About Us
SHINE APART is a Singapore-based fashion label that empowers you to build your personal brand and create a memorable impression in the party of people.
You will be able to find loud pieces of outwear that are stylish and yet professional.
Our Mission
SHINE APART dares women to dress against the norm. You do not need to be told how to dress. Blaze your own path with SHINE APART.
Show your confidence and personalities through dressing.
Vibrant Fashion for Unique You
SHINE APART is a Singapore based clothing brand founded by two professional mothers.
Against the norm, the brand was started in the midst of one of the major worldwide disruptions in the history.
The founders believe that dressing well is not about how others perceive you but more important is how to feel about yourself.
Success does not come with social conformity. Most of us are put on the same routine of life, living in a society that encourages conformity.
We believe you do not need to dress in something you think you should wear. Your clothes should always empower you.
SHINE APART specialises in outerwear that work for every occasion.
Co-Founder: Jeslin Bay
Mother of OneCo-Founder of BlackStorm Consulting
Jeslin is a young mother, also co-running a regional business consultancy firm with presence in multiple countries in Asia. Being in the field of business since her days in higher education, Jeslin sees the importance of finding one's unique selling point. She believes dressing differently to set one apart from the crowd.
In order to strive in a competitive business environment, you create opportunities for yourself, even visually. Let your outfit be part of your journey to SHINE APART.
Co-Founder: Izel Ang
Mother of TwoFounder of Izelangdesigns
Izel has been in the Jewelry Designing Industry for more than 12 years, sharing her skills as an educator and selling her unique design pieces on her own site. Being one of the Certified Jewellery Designers/Instructor of Swarovski DIY in Singapore for several years, she has been educating the general public about designing work and applying hands-on skill sets to hand-craft new designs. After having two kids, Izel retired from educating and fully focus on creating delicate bespoke pieces to ladies who love to have their unique pieces of jewellery that speak their personality.
Prior to that, being in corporate world for more than a decade, Izel understands the difficulty of getting outfits that express one's unique personality and yet at the same time look professional.